SIAR-Bishkek conducts various social, marketing, omnibus and media researches. One of the new type of services rendered by our company is representative consulting.

Social

• attitude of society and various groups of the population towards political and socio-economic processes, social institutes, social systems etc.
• research on the social structure and social stratification
• research on interests and problems of various segments and groups of society
• study of particular issues in the sphere of healthcare, education, economy, culture etc.
up

Marketing

Price study
Retail audit
Determination of potential and real capacity of market;
Demand elasticity
General analysis of product market,
Consumer perception of products of any type

• new product perception
• product image and brand image
• product positioning
• product testing form the point of view of quality and price
• brand name development and tests
• packaging development and tests

Consumer profile
Consumers preferences;
Consumer behavior and motivation
Analysis of competitors’ products, prices and advertising policy;
Company image
Advertising research
up

Mass Media

Newspaper and Periodical Readership
• Newspapers and periodicals read the most;
• frequency and regularity (reasons for not reading, if they don’t read);
• number of people that read or look through the same newspaper or magazine;
• time spent reading during the weekdays and weekends;
• themes of the most interest;

Television Watching Habits
• rating of TV channels
• hours people watch TV and particular TV channel during weekdays and weekends (primetime)
• time a TV channel watched yesterday;
• the most popular types of movies and programs: soap operas, movies, contests, news broadcasts, cultural programs, sports etc.

Radio Listening Habits
• rating of radio channels by three indicators: simultaneous knowledge, listening over the last three months, listening yesterday;
• hour brackets the radio is listened to are examined by weekdays and weekends (primetime);
The mass media survey is conducted in 8 main cities of Kyrgyzstan. Based on the results of the survey detailed analysis within each city with reference to age, gender, education and working status is done.
up

Omnibus

Omnibus survey is a survey conducted simultaneously for several Clients and on different topics. This kind of research enables every Client to obtain required information in very short terms and for essentially smaller funds. It will allow lowering expenses in case of realization of independent researches, as independent survey on the same terms usually costs 2500-5000 USD, depending on sample size and geographic coverage.

Methodology

SIAR-omnibus is planned to be conducted either by using:

• Face-to-face interview method, or

• Telephone survey.

Omnibus project questionnaire will be composed by adding Clients’ questions to standard demography questions (data on these questions are presented free of charge to every Client):

• Age
• Sex
• Marital status
• Nationality
• Education
• Occupation
• Household size
• Family income

As a Client of the “SIAR-omnibus” project, you can include into questionnaire the whole section of questions on one subject as well as only one question. Limitation for number of questions to be included depends only on Client’s budget. You can participate in “SIAR-omnibus”, having given the available list of questions, which are necessary for placing in the questionnaire or to put before the research company the certain task, for which decision the experts will make the list of questions.

“SIAR-Bishkek” will carry out the following work to include one question in the survey:

- Adaptation of questions in the questionnaire;
- Composition and printing of questionnaires;
- Training of interviewers;
- Conduct and control of the fieldwork;
- Quality control of filled questionnaires;
- Coding and data-entry;
- Data-base creation;
- Development of the report.

We would like to note that questions in the questionnaire could be open and closed. Closed are those questions, which have proposed list of answers from which respondent can choose. Open question is the question type, which does not pose answers and the respondent mentions any variant.

Sample

For the moment the company has elaborated two different samples:

• Bishkek – 500 respondents
• Kyrgyzstan (Bishkek and 7 main cities, 10-14 villages) – 1000 respondents

The sample of 1000 respondents represents the proportion of urban and rural population in total population of Kyrgyzstan. Both samples are stratified, reflecting gender and age structure of population. Participants of the survey are people from 16 to 70 years old.

There is also might be a possibility to participate in “SIAR-omnibus” in other cities and with enlarged sample size. However, in this case the sample size and price per question will be defined upon proportioning of the project’ participants.


Prices

Timing
The data is presented to Client within a month since the research wave is launched, date of which is agreed in the contract. The fieldworks, that include interviewing of respondents, is carried out in the course of 1 - 1,5 weeks, another 1-1,5 weeks are allocated for quality control, creation of database and report development. On completion of these procedures, the results are presented to a Client.

Reporting
The standard list of the documents on representation results of research includes:
- Bivariate distribution tables: distribution of the answers to questions of questionnaire on basic social-demographic characteristics of the respondents
- Technical report about construction of sample
- Analytical report (Cost of the analytical report is paid separately, report will be ready within 10 days after completion of the project)
up

©SIAR-Bishkek 2003-2006